How To Create A Bond With The Community And Your Business
The community around where your business operates is very vital. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. Rejection from the community can prove difficult for any company. It will be very difficult for you to run the business in a hostile environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. This will give them a sense of ownership. It will create a feeling of responsibility to the company. It will create an initiative in them to create a good environment for you to function in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
Sponsorships are great to win the community’s trust. This is a great way to give back to the community. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. Other activities that are not educational can be sponsored. These and other events like fundraisings can be great ideas.
Charity giving is another brilliant method. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will keep your impact fresh each time. Being close with leaders in this locality is vital. People follow their leaders and listen to them, use these leaders to form relationships with the community. Both the elected and non elected leaders must be consulted.
In any environment communication is very vital. Create communication mediums between the company and community. you can choose representatives in the community who will be communicating any concerns the company has to you.Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company. Make this relationships when your business is at its initial stages.It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.